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In the vibrant world of branding, each opportunity is a canvas for storytelling and connection.I design the entire branding identity for the New Year season of a historical jewelry company based in Kazakhstan. This task encompassed crafting a visual narrative that captures the essence of the festive period, resonating with audiences and strengthening their affiliation with the brand.
The Challenge
Creating a brand book that deeply resonates with the audience while seamlessly integrating the essence of Kazakh identity. This endeavor required delicately balancing holiday cheer with the authentic portrayal of Kazakh culture, creating a narrative where the magic of the season intertwines harmoniously with the soul of Kazakh identity.
The Solution
Rooted in the concept of paper snowflakes, the narrative merges emotional resonance with cultural heritage and artistic expression. Drawing inspiration from paper cutting—a practice steeped in history —the brand narrative intertwines with nostalgic Kazakh motifs, evoking childhood wonder. This fusion of Kazakh culture with the anticipation of holiday magic offers consumers a tapestry of tradition and imagination to immerse themselves in during the festive season.
In the vibrant world of branding, each opportunity is a canvas for storytelling and connection.I design the entire branding identity for the New Year season of a historical jewelry company based in Kazakhstan. This task encompassed crafting a visual narrative that captures the essence of the festive period, resonating with audiences and strengthening their affiliation with the brand.
The Challenge
Creating a brand book that deeply resonates with the audience while seamlessly integrating the essence of Kazakh identity. This endeavor required delicately balancing holiday cheer with the authentic portrayal of Kazakh culture, creating a narrative where the magic of the season intertwines harmoniously with the soul of Kazakh identity.
The Solution
Rooted in the concept of paper snowflakes, the narrative merges emotional resonance with cultural heritage and artistic expression. Drawing inspiration from paper cutting—a practice steeped in history —the brand narrative intertwines with nostalgic Kazakh motifs, evoking childhood wonder. This fusion of Kazakh culture with the anticipation of holiday magic offers consumers a tapestry of tradition and imagination to immerse themselves in during the festive season.
Location: Kazakhstan
Role: Brand Identity & Web design
2024
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Creative Director: Assel Abilkhamit
Designer: Aruzhan Abilkhamit ⠀
Illustrator: Zhanat Temirkhan
Creative Director: Assel Abilkhamit
Designer: Aruzhan Abilkhamit ⠀
Illustrator: Zhanat Temirkhan
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